Premium will be available this week on iOS and Android phones, Google Chromecast, Apple CarPlay, Android Auto, and in many cars. Also, if you hit thumbs up on a couple songs on any radio station, a new playlist is automatically created.Ĭurrent Pandora Plus subscribers will get six months of Premium for free. My Thumbs Up playlists. Every song you’ve thumbed up on Pandora is immediately available in your “My Thumbs Up” playlist. You can start a playlist with one or two songs and Pandora will fill out the playlist if you choose the 'Add Similar Songs' function. You can download songs, albums, playlists and stations. Pandora had 81 million listeners at the end of 2016, with 4.39 million subscribers, the company says. “ “With Premium, we’re leveraging our immense trove of data and everything we’ve learned about personalization to offer a listening experience that sets a new standard for what a music service should be,' said Pandora CEO and founder Tim Westergren in a statement.ĭownloads. Pandora Premium matches Spotify, Apple Music and YouTube Red, each of which cost $9.99 monthly. Pandora Plus ($4.99 monthly) lets you listen without ads, skip more songs and download music for offline listening. (Note: Spotify hit 50 million subscribers earlier this month.) However, Spotify has the most paying subscribers, 43 million of the 100.4 million worldwide, according to tech analysis firm MIDiA, with Apple Music second at 20.9 million. It already reigns as the top music service in terms of overall listening, earning 28% of all streaming music hours in 2016, according to research firm MusicWatch. YouTube (including YouTube Red subscriptions), was second at 27% and Spotify came in third at 17%. Pandora hopes this new tier of service helps strengthen its position in the competitive music streaming market. Pandora will send out invitations to current select users on Wednesday, with options for all users to upgrade in coming weeks. Currently, Pandora's Internet radio can be listened to free with advertisements, but you cannot choose a specific song, only artists or a type of music. Listeners can give songs a thumbs up to hear more songs similar to that or thumbs down to not hear that track again on that station.

The new on-demand service Pandora Premium, which costs $9.99 monthly, lets subscribers choose and play any song or album and use new playlist creation features. Pandora is bringing on-demand song choice to its streaming radio service - for a premium. Watch Video: What's special about Pandora Premium?

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